HR Templates | Sample Interview Questions

Copywriter Interview Questions and Answers

Use this list of Copywriter interview questions and answers to gain better insight into your candidates, and make better hiring decisions.

Copywriter overview

When interviewing for a Copywriter position, it's crucial to assess creativity, writing skills, and the ability to adapt to different tones and audiences. Look for candidates who can craft compelling narratives and demonstrate a strong understanding of brand voice.

Sample Interview Questions

  • If you were a brand mascot, what would your tagline be? ‍ ️

    Purpose: To gauge creativity and ability to think on their feet.

    Sample answer

    My tagline would be 'Turning Words into Wonders!' because I believe in the magic of impactful writing.

  • Describe a time when you turned a boring topic into an engaging piece.

    Purpose: To understand their ability to make mundane topics interesting.

    Sample answer

    I once wrote an article about tax software, and I turned it into a fun, relatable story about a superhero saving the day during tax season.

  • How do you handle writer's block? ️

    Purpose: To see their problem-solving skills and resilience.

    Sample answer

    I take a break and do something creative like doodling or listening to music. It helps me reset and come back with fresh ideas.

  • What's your favorite word and why?

    Purpose: To get a sense of their passion for language.

    Sample answer

    My favorite word is 'serendipity' because it captures the magic of unexpected discoveries.

  • How do you ensure your writing aligns with a brand's voice?

    Purpose: To assess their ability to adapt to different brand tones.

    Sample answer

    I immerse myself in the brand's existing content and guidelines, and I always keep the target audience in mind.

  • Can you share a piece of copy you're particularly proud of?

    Purpose: To evaluate their past work and pride in their achievements.

    Sample answer

    I wrote a campaign for a local charity that increased donations by 50%. It was heartwarming to see my words make a real impact.

  • How do you stay updated with the latest trends in copywriting?

    Purpose: To understand their commitment to continuous learning.

    Sample answer

    I follow industry blogs, attend webinars, and participate in writing communities to stay on top of trends.

  • What's your process for editing and proofreading your work?

    Purpose: To assess their attention to detail and commitment to quality.

    Sample answer

    I use tools like Grammarly, read my work aloud, and take breaks before revisiting my drafts to catch errors.

  • How do you handle feedback and criticism? ️

    Purpose: To gauge their openness to constructive criticism.

    Sample answer

    I see feedback as an opportunity to grow. I listen carefully, ask questions for clarity, and apply the suggestions to improve my work.

  • What's the most challenging project you've worked on and how did you overcome it? ️

    Purpose: To understand their problem-solving skills and perseverance.

    Sample answer

    I worked on a rebranding project with tight deadlines. I stayed organized, communicated effectively with the team, and delivered high-quality work on time.

🚨 Red Flags

Look out for these red flags when interviewing candidates for this role:

  • Lack of enthusiasm for writing and creativity.
  • Inability to adapt to different brand voices.
  • Poor grammar and spelling in their responses.
  • Difficulty accepting and applying feedback.
  • Lack of examples or portfolio pieces to showcase their work.